A new music video, “Victory-Bond in Vietnam,” produced in collaboration between Nhân Dân Newspaper and IB Group, is poised to significantly boost Vietnam’s tourism sector. This is the second music video released under the “Good Morning Vietnam” project, an initiative aimed at showcasing both international musical talent and Vietnam’s rich culture and breathtaking landscapes to a global audience. The video features the renowned classical quartet Bond performing their iconic “Victory” piece against the stunning backdrop of Ha Long Bay, specifically highlighting lesser-known locations like Mắt Rồng Island.
A Symphony of Music and Scenery
The “Good Morning Vietnam” project, a joint venture between Nhân Dân Newspaper and IB Group, has a dual objective: to introduce world-class music to Vietnam while simultaneously promoting the nation’s culture and tourism on the international stage. In October 2024, the “Bond Live In Vietnam” concert captivated over 3,000 attendees at the National Convention Center in Hanoi. The performance seamlessly blended traditional Vietnamese culture and scenery with globally recognized musical pieces, resulting in a resounding success marked by continuous applause throughout the event.
Filming “Victory-Bond in Vietnam” in Ha Long Bay
Following the Hanoi concert, the four members of Bond traveled to Quảng Ninh province to film the “Victory-Bond in Vietnam” music video. The video showcases the quartet, elegantly dressed in traditional Vietnamese áo dài, performing “Victory” against the mesmerizing backdrop of Ha Long Bay. The filming took place in several offshore locations, including the rarely seen Mắt Rồng Island.
Ha Long Bay’s Hidden Gem: Mắt Rồng Island
The music video prominently features iconic Quảng Ninh landmarks such as the traditional fishing villages, Hòn Trống Mái (the Rooster and Hen Islets), and Oăn Beach. However, a key highlight is the inclusion of rarely seen footage from Mắt Rồng Island, a location largely unfamiliar to most tourists.
The filming process presented significant logistical challenges. According to IB Group Chairman Nguyễn Thùy Dương, “Mắt Rồng Island boasts incredibly beautiful, well-preserved scenery, and it’s almost untouched. To film there, the crew had to set up a floating stage. Ensuring environmental protection and preservation of the natural ecosystem while transporting dozens of tons of equipment was extremely difficult.” Despite these hurdles, the production team meticulously planned the shoot, working against the clock to overcome weather and terrain obstacles.
A Unique Approach to Tourism Promotion
The collaboration between Nhân Dân Newspaper and international artists represents a novel approach to tourism promotion. Lê Quốc Minh, a member of the Central Committee of the Communist Party of Vietnam, Editor-in-Chief of Nhân Dân Newspaper, Deputy Head of the Central Propaganda and Mass Mobilization Department, and President of the Vietnam Journalists Association, explained, “Promoting the country and its people through music videos is a very effective method. It offers a cost-effective way to showcase Vietnam to a vast global audience.”
The positive response from the Bond quartet themselves underscores the project’s success. The group expressed their awe and admiration for Ha Long Bay’s magnificence. Director Phú Trần shared a particularly touching anecdote: “At Oăn Beach, after finishing filming, the Bond members suggested shooting an additional scene. This was truly moving for the entire crew.”
Positive Impact on Tourism
The collaboration has received widespread praise from the tourism industry. Phạm Văn Bảy, Deputy Director of Vietravel Hanoi Branch, expressed his strong support, stating his hope that future projects will showcase other beautiful locations throughout Vietnam in similar international music videos.
Quảng Ninh province aims to attract approximately 20 million tourists in 2025, including 4 to 5 million international visitors. Cao Tường Huy believes the “Victory-Bond in Vietnam” music video will significantly contribute to achieving this ambitious target and help establish Ha Long Bay as a leading tourist destination regionally and globally. He stated, “The music video, once released, will undoubtedly attract significant attention from both domestic and international tourists to Ha Long. We’ve developed detailed plans to accommodate visitors month by month and quarter by quarter.”
Nguyễn Lâm Nguyên, Deputy Director of the Quảng Ninh Department of Culture, Sports and Tourism, echoed this sentiment: “The MV, after its release, will certainly attract the attention of the people, especially international tourists to Ha Long. We have built plans to welcome guests for each month, each quarter.”
Economic Benefits and Cultural Exchange
The “Good Morning Vietnam” project extends beyond simple tourism promotion. It represents a significant investment in cultural exchange and economic development. By showcasing Vietnam’s beauty and attractions to a global audience through high-quality, internationally recognized productions, the project aims to stimulate economic growth in tourism-related sectors including hospitality, transportation, and local businesses. The increased inflow of international tourists is expected to generate significant revenue and create job opportunities for local communities. The success of the “Victory-Bond in Vietnam” music video is anticipated to serve as a model for future collaborations, further strengthening Vietnam’s position as a desirable tourist destination.
The project also highlights the growing importance of creative industries and content marketing in promoting national brands and destinations. By leveraging the power of music and visual storytelling, the campaign aims to connect with audiences on an emotional level, creating lasting impressions and inspiring future travel plans.
The positive reception of the “Bond Live In Vietnam” concert and the anticipation surrounding the release of “Victory-Bond in Vietnam” suggest that this innovative approach to tourism promotion has the potential to yield significant long-term benefits for Vietnam. The video’s release is expected to have a substantial and lasting positive impact on tourism in Quảng Ninh and the nation as a whole.
The “Victory-Bond in Vietnam” music video’s release is expected to significantly boost tourism in Ha Long Bay and across Vietnam.
