The deadline for Vietnam’s “Vietnam: Go to Love!” tourism video contest has been extended to September 19, 2025, offering creators more time to showcase the beauty of the country. The contest, launched July 9th to celebrate 65 years of Vietnamese tourism, aims to harness the power of short-form video to promote domestic and international travel.
Extended Deadline to Boost Participation
The National Tourism Administration of Vietnam announced the extension on September 8th. The decision, they explained, aims to encourage continued participation and allow creators more time to develop compelling entries. The initial response had been overwhelmingly positive, exceeding expectations, prompting the organizers to give creators more time to refine their work and submit high-quality entries.
A Celebration of Vietnamese Tourism Through Short-Form Video
Organised by the Vietnam National Administration of Tourism’s Tourism Information Center in collaboration with YouTube and MCV Group, the contest encourages users to create short videos showcasing the diverse landscapes, culture, and people of Vietnam. The initiative leverages the popularity of YouTube Shorts, a platform widely used by younger demographics, tapping into a global trend in digital content creation. The contest’s slogan, “Go to chill, feel to love,” embodies this inclusive approach to experiencing Vietnam.
Significant Prizes and Exposure
With a total prize pool of 100 million VND (approximately $4,200 USD), the contest has attracted a significant number of entries from across Vietnam. The competition showcases the creativity and passion of Vietnamese video creators, transforming personal travel experiences into captivating visual narratives. The contest values not only stunning visuals but also the emotional connection these creators share with their home country.
Beyond the Prizes: Amplifying Vietnamese Tourism Globally
Winning entries will receive significant exposure, gaining visibility on the official YouTube channel of the Vietnam National Tourism Administration. This strategic partnership provides creators with a platform to reach a wider audience, both domestically and internationally. This broadened reach is integral to the contest’s goal of promoting Vietnam as a desirable travel destination to a global audience. The contest organizers see the video entries as more than just competition pieces; they are effective tools for global tourism promotion.
Creative Storytelling and Emotional Connection
The contest is designed to be more than just a competition; it’s an opportunity for participants to express their unique perspectives on Vietnam. The videos submitted reflect not just the beauty of the country but also the individual experiences and emotional connections of the creators. These personal narratives add a layer of authenticity that significantly enhances the impact of the promotional material. The creators’ personal touch will add a fresh perspective for potential tourists.
Enhancing Vietnam’s Global Image
The contest strategically uses the pervasive influence of short-form video to enhance Vietnam’s image worldwide. By tapping into this popular media format, Vietnam aims to reach potential tourists through a medium they already engage with regularly. By featuring authentic travel experiences, the contest aims to pique interest and motivate future exploration of Vietnam’s many facets. The organizers believe that this will translate into a significant increase in tourism.
A Collaborative Effort for National Promotion
The collaboration between the Vietnam National Administration of Tourism, YouTube, and MCV Group reflects a sophisticated understanding of modern tourism marketing. This synergistic approach capitalizes on the strengths of each partner to ensure maximum visibility and engagement. Through this collaboration, the contest provides a robust platform to promote Vietnam to a global audience. The partnership’s commitment to digital innovation shows the strength of Vietnam’s commitment to showcasing its country on a global scale.
The “Vietnam: Go to Love!” contest, with its extended deadline, solidifies Vietnam’s commitment to promoting its rich tourism offerings through engaging digital content.
